“As investors increasingly search for ways to navigate market noise and social chatter, TipRanks cuts through the clutter by offering one-stop access to vetted expert insight and community sentiment,” said Dave Herbert, SVP of Retail Services at E*TRADE Financial.While anyone can set up a blog and start writing about the markets, stock market opinion matters. In a research piece, Wisdom of Crowds: The Value of Stock Opinions Transmitted Through Social Media, authors Chen, De, Hu, and Hwang found that stock market opinion, as found on Seeking Alpha, predicted stock returns, as well as earnings surprises, above and beyond what was evident from Wall Street analyst reports and financial news articles. By performing sentiment analysis on the content and constructing a portfolio that went long the stocks the Seeking Alpha community liked and short the ones it didn’t, the researchers showed a multi-year return of some 40%. The virtual profitkept growing through the 2008 market crash. The researchers found that Seeking Alpha was the “only platform to date that we have shown can predict individual stock returns”.
To compete with one another, online brokerages frequently add new data and information providers all the time to their platforms. In 2015, TD Ameritrade launched a social media tab within its research platform. TD Ameritrade’s research platform tracks social sentiment and volume of stocks mentioned on Twitter TWTR +4.43%, giving investors a view into how other investors see a stock’s short term prospects.Fidelity’s brokerage arm also offers its customers access to lots of analysis. Fidelity clients can read research reports from 20 different providers, including Recognia, Ned Davis, S&P Capital IQ and McLean Capital Management. To help users assimilate all this information, Fidelity produces its own Equity Summary Score on its stock pages which assigns a consolidated, “accuracy-weighted indication” rating of its independent research providers’ stock sentiment. To compute theEquity Summary Score, Fidelity uses data from StarMine, a divisionThomson Reuters TRI +%. Built for institutional investors, StarMine uses recommendations from various research providers and the past performance of their recommendations at the sector level to create a quantitative metric, the StarMine Relative Accuracy Score, for a given stock. But unlike StarMine, whose scores are provided only at the firm level, TipRanks monitors individual analysts’ opinions, making it easier for investors to decipher performance of analysts at larger research firms. The company’s data presents analyst consensus and average price targets for stocks on a graph to clearly indicate analyst opinion on price movement. TipRanks assigns one to five-star accuracy ratings for individual analysts, along with average returns and success rates. The firm also offers aggregate financial blogger sentiment over a 12-month period for a particular holding. TipRanks was launched in 2012 as the brainchild of founders, Uri Gruenbaum and Gilad Gat. Gat brought the technical chops to building a big data platform after software development roles at Intel Corporation, Check Point Software Technologies and the Israel Defense Force’s prestigious Intelligence Unit 8200. Gruenbaum was a senior project manager at ARX, where he managed the security aspects of Israel’s national biometric database and led the development of the electronic passport project. Inking a partnership with E*Trade was an interesting process for the fintech startup. It all began when E*Trade’s CEO Paul Idzik traveled to Israel in 2014 searching for innovative fintech companies. He met with 18 of them; TipRanks wasn’t originally one of them. ”I believe that, at first, Mr. Idzik wasn’t interested in meeting us because it wasn’t clear from our website what we do and how we work with Financial Institutions,” Gruenbaum, TipRanks’s CEO, explained. “Then he met with the Chairman of the biggest bank in Israel, Bank Hapoalim, who is also one of our partners. Mr Yair Seroussi shared with him the bank’s experience with our service and how engaging it was, which led to a meeting and eventually, to many more meetings and ultimately, a pilot.” Zack Miller is the Editor-in-Chief of Tradestreaming, where top professionals go everyday to read about the business, trends, and digital disruption of the finance industry.